DuraTex® at the Tortuga Music Festival

Tortuga Music Fest

Tortuga Music Festival aerial view.

DuraTex® made a splash at the Tortuga Music Festival this year.  The crew that was responsible for the Sunset Stage audio used DuraTex® to protect their loudspeakers, line arrays, and stage monitors from the harsh South Florida beach environment.  Hundreds of thousands of spectators flocked to the festival to see big names in entertainment like:  Luke Bryan, Chris Stapleton, Kenny Chesney, Alan Jackson, Darius Rucker, Slightly Stoopid, Nelly and many others.  For more photos visit the following link: flickr.com/photos/tortugamusicfestival

Sunset Stage

Tortuga Music Festival’s Sunset Stage. Audio equipment coated with DuraTex® Speaker Cabinet Coatings manufactured by AcryTech Coatings, Inc.

Close up of Sunset Stage

Close up of the Sunset Stage. Audio equipment coated with DuraTex® Speaker Cabinet Coatings manufactured by AcryTech Coatings, Inc.

Sunset Stage rear audio array

The Sunset Stage rear audio array. Audio equipment coated with DuraTex® Speaker Cabinet Coatings manufactured by AcryTech Coatings, Inc.

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Talking about the weather

Thoughts and prayers

To all those affected by the recent Hurricane Matthew, our dearest thoughts and prayers are with you as you recover from the storm.  Mother Nature unleashed her fury throughout the Caribbean and up the South Eastern seaboard of the United States in a display of power we haven’t seen in years.  We are a family business here at ACI and are extremely grateful that our family is safe.  But, we understand that isn’t the case all around and we stand in hope and prayers for those who did not fare as well.

Systems with staying power

We have over 35 years of experience in water based coating systems in the area of application, specification, training and manufacturing.  We’ve seen almost every conceivable surface that could benefit from coatings and can help you determine the very best solutions.  Additionally, we utilize the collective brainpower of sophisticated chemical engineers and polymer scientists as we create products that bring real benefits to our customers.

Some good news from the Bahamas

There are some bright spots through the storm’s wreckage.  We have been contacted by our long time partners in the Bahamas (Nassau and Spanish Wells) that all of the roofs that were coated with our Acry-Tech elastomeric system aren’t even missing a single shingle or roof tile.  It is good to hear that kind of feedback from satisfied customers.  Proof positive that our product does what it says it does.  We would like to thank the customers that trusted our process in storm alley.  Your confidence in our system means a lot to us. 

Standing in the pouring rain

Hopefully your roof protected you during the storm.  But, if you’re still standing in the pouring rain, we are standing by with the elastomeric system to make your roof seamless.  Roof replacement is an expensive proposition.  So, as the old saying goes, “an ounce of prevention . . .”

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Quality is job 1?

Ford motor company has had a slogan that “quality is job 1.”  But what exactly does that mean?  According to Google, Quality is: the standard of something as measured against other things of a similar kind; the degree of excellence of something.  So, how does one rate and rank Quality in terms of how excellent something is?    Uniformity?  Ease of use?  Durability?


After WWII Dr. Deming was responsible for the Japanese post-war economic miracle.  He taught quality through four tenets:  1. Better design of products to improve service, 2. Higher level of uniform product quality, 3. Improvement of product testing in the workplace and in research centers, and 4. Greater sales through side markets.  Moreover, Dr. Deming tested the widgets that were being produced at various stages of manufacturing and ensured that they conformed to a “sameness” standard.  His thought being that if you have pure (uniform) ingredients you will have a pure (uniform) end product.  This is the same for a Dr. Deming product or a gallon of Acry-Tech Coatings, Inc. paint.

At Acry-Tech Coatings, Inc. we have stringent standards of quality that we stick to.  Firstly, all of our products have been designed by a team of chemists using only top quality ingredients.  We use purified water in all of our water based paints.  We then filter all of our raw materials and filter our finished product.   At various stages of manufacturing our products we have quality standards built in to the process to ensure uniformity.  The result is that when you use paint from different batches, you can be sure of the uniformity of the paint and that it will match.  Ultimately, we take great pride in adhering to the uniform standard.

Ease of use

All of our products are earth friendly and clean up with soap and water when wet.  We have multiple, downloadable, easy to read instructions for our various products so customers get their projects done right the first time.  Additionally, we are happy to make ourselves available to our customers who have questions.  Our customer service department encompasses our entire workforce, and everyone wants to make sure that our customers have a pleasant experience using our products.  As a result, from the feedback that we get from customers, we have been doing an excellent job in that matter.


Since 2004 we put a product to market that was a durable texture coating for speaker cabinets and road cases.  We decided to call it exactly what it was, DuraTex®, which adds a protective finish with a pleasant texture.  Since then, we have fulfilled Dr. Deming’s fourth tenet and have pursued side markets.  So far DuraTex® has been sold in 41 countries.  We currently have distributors in eight different countries and are always looking for more.  Furthermore we are still getting feedback from customers who refinished their products three years ago and it still looks like new.  We get comments like this all the time.  Better yet, our word of mouth reputation speaks volumes for our durability and commitment to quality.

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Selling Something Priceless

What is “Priceless?

How can one think about selling something that is priceless?  Its value cannot be determined nor quantified.  So, what then does that mean?  You sell the experience.  Do you remember that old Arnold Schwarzenegger movie Total Recall where he goes in to buy the memory of a lifetime?  We surely can’t buy memories, but we can buy an experience and make one. 

How about getting to ride the new roller-coaster at an amusement park, or the feeling of nervous energy before skydiving for the first time?  That’s an experience.  More importantly, that is what consumers are excited to pay for.  Well then, how about the feeling of a job well done?  The big home stores spend millions of dollars advertising how you can DIY yourself in to satisfaction.    

Now how does that apply to “paint?”

What about the feeling of crafting the perfect acoustical resonant chamber for your PA system, DJ booth, line array or even studio monitors?  The satisfaction you get when all the cuts are made, it’s all assembled, and gets sanded down to where you can barely tell where the seams are.  It’s smooth and clean and you can barely wait to crank it up.  Would you cover such a beauty with carpet?  Heck no!  That would be like sending Michael Jordan to play basketball in flip flops.  Our DuraTex® not only protects your creation, but it makes it look great.  After all the work you put into making something to be proud of, DuraTex® really is the only option. 

We want to help make your experience Priceless!

I personally like to think that when I talk to my customers and answer their tech questions that I am a part of that memorable experience.  I appreciate all the feedback that I get about our products.  We at Acry-Tech sincerely hope that everyone who uses our products has a great experience and is proud of the outcome.  Thank you to everyone who has sent in before and after pictures and shared your pride with me.  I try to rotate them through www.DuraTex.us so that others can see your creations.  We hope that you are proud of your constructions and thank you for the privilege of selling something priceless every day.

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Big Benefits to Being Small. . . Revisited

Being Small

Back in late 2011, my father Dan pondered some of the Big benefits of being Small.  He had some very good points for choosing the “little guy” over the big box stores. 

  • I can be flexible and change to meet competition.
  • I can personally answer emails from my customers.
  • Decisions can be made quickly without a board of directors meeting.
  • I can spend important time answering my customers’ phone calls and questions.
  • Not having 100 different products, it means focusing on a few great ones that people love. 
  • I’m able to create a truly unique product and bring it to the marketplace and our customers in a short time span.

The Participation Trophy Problem?

Perhaps the “participation trophy” movement went a little too far.  In sports, there definitely is a winner and a loser.  Does that have to be the case in business?  What is a win-win situation and, better yet, how does one create it?  Five years ago my father said:

Being smaller gives me the opportunity to truly interact with my customers, to really get to know them. My customers are not a number with me. When I spend time talking with them, I hear about their concerns, their needs, their lives and I find ways to help them with the products I make OR with a bit of wisdom I’ve picked up along the way. As a result I’ve made some real good friends because the company has been small and I’ve had a little time to spend with customers. The company size really doesn’t matter – it’s about serving our customers, making friends and making a profit along the way.”


Creating a win-win situation isn’t always possible.  However, I believe that you can make a desired product and get it to market at a fair price; you have created a win-win scenario.  There is more to it than that to me.  Since I truly enjoy talking to my customers and hearing about their projects.  Building relationships with my customers and making a personal connection is the highlight of my day.  I love getting pictures of finished products and posting them to www.duratex.us.   Additionally, it has been a pleasure that so many people have shared their passions and projects with me.  It is very gratifying to help someone get over a hurdle.  Whether it is a paint application problem, finding directions or a myriad of stories I’ve heard over the years, I truly enjoy helping people.  Being a part of a small business affords me that opportunity.


That’s my Win-Win . . .  what’s yours?  Give us your feedback at Twitter, Facebook or our Contact Us page.

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Welcome Katie!

Help us in welcoming our new Customer Service Representative!

Acry-Tech Coatings, Inc. is proud to welcome our newest team member Katie.  Katie brings a wealth of customer service experience as well as organizational and logistical knowledge too.  Because Katie is determined to ensure that every customer has a pleasant experience, we are sure that you will enjoy working with her as well.   Since she comes from a varied background she brings a new level of diversity to our company.  Katie is driven and meticulous in all she does.  It doesn’t seem that she could be over-tasked, even though we try, yet she always comes through.

All Acry-Tech team members strive to put forth the very best product in the hands of our customers as efficiently as possible.  Katie has already incorporated technology to improve on many of our office processes.  With her arrival Acry-Tech has grown in our ability to help serve our clients and customers.  Please help us all in welcoming her to our team at Acry-Tech Coatings,Inc.   

As a result we are sure that you will appreciate her efforts as part of team Acry-Tech just as much as we do.  Click here if you would like to drop a message or leave feedback.

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Jeff Hittenberger introduction

I am excited to join the team at Acry-Tech Coatings, Inc.  Having recently retired from the US Navy as an Avionics Chief, I bring a bit of energy and enthusiasm to the already superior customer service, sales and marketing division of ACI.  Serving in the US Navy for 20 years, I have had the opportunity to travel the world on five forward deployments and have seen some very different and wonderful places.  Working closely with individuals from around the country and around the world has given me the ability to relate to a diverse group of people.  The high tempo of a military unit has given me the ability to adapt, make quick decisions, and assess situations and needs rapidly.

I look forward to helping customers with their specific needs and I am committed to carrying on the excellent service that Acry-Tech is known for.  Please contact me directly so that I can help fulfill your specific coating need.

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DuraTex is Now Available in New Zealand

GREAT NEWS! We’re happy to welcome Livesound Ltd. as our newest distributor of DuraTex.

Livesound Ltd. is a manufacturer & distributor of professional audio equipment & audio systems. They also manufacture custom built road cases. Contact them for DuraTex in the New Zealand area. The link to their website is: http://www.livesound.co.nx/shop/By+Brand/Duratex.html.

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DuraTex is Now Available in Australia

We’re happy to announce that Cannon Sound & Light in Australia is a dealer of our DuraTex products.

You can find them online at www.cannonsound.com



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Refacing a Carpeted Road Case with DuraTex Speaker Cabinet Coating

We get the equipment that we need fall in love with it over time.  Then slowly watch it age and grow old and dingy right before our eyes.  Carpet has long been the standard for speaker cabinets.  Initially they probably looked pretty good and you were happy.  But then the cabs took the beating of a road tour, your friend spilled beer on it, or the cat had its way with the side of it.  There is a better solution.  Reface that case with DuraTex!

Watch the video below for step by step instructions for refacing a carpeted road case (or speaker cabinet) using DuraTex Speaker Cabinet Texture Coating.

We removed the carpet from the road case and created a tough, durable, water resistant texture coating – DuraTex.

Duratex can be purchased online in the store: Duratex Speaker Cabinet Coatings

If you want a sample package to try it first click here: Duratex Trial Size

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