When visiting the local Dairy Queen, I want bigger – not small. But in my business, there are BIG benefits to being small.
BIG benefits to being Small are:
- I can be open and tell the truth on my blog.
- I can be flexible and change to meet competition.
- I can personally answer emails from my customers.
- Decisions can be made quickly without a board of directors meeting.
- I can spend important time answering my customers’ phone calls and questions.
- Not having 100 different products, it means focusing on a few great ones that people love.
- I’m able to create a truly unique product and bring it to the marketplace and our customers in a short time span.
Sometimes it’s easy to be enamored of the larger companies in my industry; the big Sherwin Williams or Benjamin Moore paint stores. Once in a while my ego wants to double the size of the company and cast a larger shadow in the industry.
But, then I stop and reflect on what’s most important: meeting the needs of my customers in a profitable way with great coating products. Being smaller gives me the opportunity to truly interract with my customers, to really get to know them. My customers are not a number with me. When I spend time talking with them, I hear about their concerns, their needs, their lives and I find ways to help them with the products I make OR with a bit of wisdom I’ve picked up along the way. I’ve made some real good friends because the company has been small and I’ve had a little time to spend with customers.
The company size really doesn’t matter – it’s about serving our customers, making friends and making a profit along the way.
BIG benefits to being small – and I’m enjoying them.
If my thoughts here have sparked some ideas in you… let me know, drop me a line and share them with me or hit the “Like” button on the Acrytech Face Book page.